The 'make it with Wahl' campaign was about more than making ads; it was about telling the authentic stories of the pros behind the clippers. Over the course of a year, Chop and Hue partnered with Wahl for this massive video productionand branded content initiative. Our creative studio led the charge, capturing the hustle—the early mornings, the late nights, and the craft that defines the mens grooming culture.

Our year-long role spanned the entire production lifecycle: designing and managing the initial casting call, social creative, talent bookings, and refining visual stories. Our comprehensive post-production strategy delivered a campaign that lived across seasons, including anthem films, product launch videos, and episodic social stories. The result is a body of work that reinforces Wahl's message: it’s about the hands that use them, the communities they shape, and the craft they push forward. This continuous creative studio collaboration built sustained momentum, successfully bringing the people and the culture into focus.