When BISSELL came to us with an ask for a pre-launch product video showcasing their PowerClean FurFinder upright vac, our objective was to create a visually stunning, high-energy spot that elevates the product into the realm of modern design and performance excellence.

Showcasing the PowerClean as a sleek, powerful, and undeniably sexy product, with every shot dripping with confidence and sophistication - this spot isn’t about relatability—it’s about making jaws drop and proving that a cleaning tool can be just as stylish and impressive as the latest tech or luxury gadget.